Privacy Policy

This Privacy Policy explains how personal information is collected, used, stored, shared and protected when a user accesses this website, creates an account, uses any gambling service, contacts support or interacts with any feature connected to real-money gaming. By using the platform, the user acknowledges that personal data may be processed in line with this policy, the applicable legal framework and the operator’s regulatory obligations.

The purpose of this policy is to give clear information about what kind of data may be collected, why that data is needed, how long it may be retained and what rights users may have in relation to their personal information. Because this is a regulated online gambling environment, some categories of personal data are collected not only for service delivery, but also for legal compliance, fraud prevention, identity verification and safer gambling duties.

Information We May Collect

When a user registers or uses the platform, the operator may collect personal details such as full name, date of birth, residential address, email address, telephone number and account credentials. Additional account-related information may also be collected, including username, communication preferences, transaction history, account settings and records of customer support contact.

The platform may also process identity and verification data, including copies of identification documents, proof of address, payment ownership evidence, source of funds information, occupation details or other compliance-related material where required. This information may be requested during registration, before a withdrawal, during routine account monitoring or in connection with legal and regulatory responsibilities.

Financial and transactional data may also be collected, such as deposit amounts, withdrawal requests, payment method type, payment status, failed transaction attempts and records linked to anti-fraud checks. The operator may also collect technical information including IP address, browser type, device identifiers, operating system, login history, session activity and approximate location data derived from technical usage.

How Personal Data Is Used

Personal information is used to create and manage user accounts, provide access to gambling products, process deposits and withdrawals, respond to customer service requests and maintain the normal operation of the website. Without certain personal details, the platform may not be able to provide real-money gaming services or comply with legal obligations linked to licensed gambling activity.

Data may also be used to verify identity, confirm age, detect fraud, investigate suspicious account behaviour, monitor payment activity, enforce terms and conditions and comply with anti-money laundering duties. In a regulated environment, these functions are not optional extras. They form part of the operator’s core legal and operational responsibilities.

In addition, personal information may be used for safer gambling purposes. This may include reviewing play patterns, identifying signs of harmful behaviour, applying account protections, offering interventions, enforcing limits, processing self-exclusion requests or fulfilling wider consumer protection obligations. The operator may also use data to improve site functionality, analyse platform performance and refine user experience across desktop and mobile environments.

Legal Basis for Processing

Personal data may be processed on several legal grounds depending on the purpose involved. In some cases, processing is necessary to perform the contract between the user and the operator, such as opening an account, providing gameplay access, handling transactions and managing customer support requests. In other cases, processing is required to comply with legal and regulatory duties, including identity verification, anti-money laundering controls and responsible gambling protections.

There may also be situations where data is processed because the operator has a legitimate interest in securing the platform, preventing misuse, improving service performance or maintaining the integrity of the gambling environment. Where marketing activity requires consent under applicable law, that consent may be requested separately and may generally be withdrawn by the user through account settings or communication preferences.

Identity Checks and Compliance Monitoring

Because this is a regulated gambling service, the operator may use personal data to carry out identity, age, residency, affordability and payment ownership checks. This may involve reviewing documents supplied by the user as well as comparing information against internal records, payment data, fraud prevention systems or authorised third-party verification services.

Where compliance concerns arise, the operator may retain, analyse and share relevant data to investigate risk, fulfil legal duties or protect the platform from crime and abuse. This may include unusual transaction activity, conflicting personal details, suspected multi-accounting, bonus abuse, attempted chargebacks or indicators of financial crime. The user understands that account access, withdrawals or promotional eligibility may be restricted while such reviews are ongoing.

Cookies and Similar Technologies

The website may use cookies and similar tracking technologies to support essential functions, remember preferences, measure performance, improve navigation, analyse traffic and help maintain account security. Some cookies are necessary for login sessions, fraud prevention and normal site operation, while others may support analytics, product improvement or tailored content.

Users may be able to manage certain cookie settings through browser controls or consent tools made available on the site. However, disabling some categories of cookies may affect site functionality, account access or the performance of features linked to secure gambling sessions. Continued use of the website may result in some technical information being collected automatically as part of standard online service delivery.

Marketing and Communications

The operator may send service-related communications that are necessary for account administration, security, payments, verification, policy updates or safer gambling matters. These communications are generally considered essential to the operation of the account and may still be sent even where a user has opted out of promotional marketing.

Where permitted, the platform may also send promotional messages about offers, product updates, campaigns or related services. Users can usually manage marketing preferences through account settings, unsubscribe links or customer support. Choosing not to receive marketing will not affect the availability of core account communications needed to operate the service safely and lawfully.

Sharing Personal Data

Personal information may be shared with trusted service providers, payment processors, identity verification partners, hosting partners, analytics providers, fraud prevention services, customer support systems and other operational partners where such sharing is necessary to provide the platform or fulfil legal obligations. These parties are typically permitted to process data only for authorised purposes and under appropriate safeguards.

Data may also be disclosed to regulators, licensing bodies, law enforcement agencies, courts, dispute resolution entities or other competent authorities where required by law, regulation, legal process or consumer protection rules. In some cases, information may also be shared across related companies within the same operating group where necessary for compliance, safer gambling enforcement, fraud prevention, account security or internal administrative purposes.

International Data Transfers

In some cases, personal data may be processed or accessed in jurisdictions outside the user’s home country. Where international transfers take place, the operator is expected to use appropriate safeguards designed to protect the information in line with applicable data protection law. These safeguards may include contractual protections, data transfer mechanisms recognised by law or other compliance measures considered appropriate for regulated service environments.

Users should understand that online platforms often rely on distributed infrastructure, technical service providers and group-wide support systems. Where this results in cross-border data handling, the operator remains responsible for ensuring that personal information receives an adequate level of protection.

Data Retention

Personal information is retained only for as long as necessary to fulfil the purposes for which it was collected, including account administration, transaction processing, fraud prevention, dispute handling, legal compliance and responsible gambling duties. In gambling environments, retention periods may be longer than in ordinary websites because operators must often preserve records for regulatory review, audit requirements and legal defence purposes.

Even after an account is closed, some information may continue to be stored where retention is required by law, regulation, financial reporting standards, anti-money laundering obligations or legitimate business necessity. Once the applicable retention period ends and the data is no longer needed, it should be securely deleted, anonymised or otherwise handled in accordance with internal data governance procedures.

Security of Personal Information

The operator is expected to take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure. Such measures may include secure systems, access controls, monitoring tools, encryption practices, internal permissions management and staff procedures designed to reduce the risk of improper handling.

However, no internet-based service can guarantee absolute security at all times. Users are responsible for keeping their login details confidential, choosing secure passwords and notifying the operator promptly if they believe their account has been accessed without permission. Shared devices, public networks and weak password habits may increase the risk of compromise.

User Rights

Depending on the law that applies, users may have the right to request access to their personal data, ask for correction of inaccurate information, request deletion in certain circumstances, object to particular types of processing, request restriction of processing or ask for a copy of eligible data in a portable format. These rights are not absolute and may be limited where the operator must retain or continue using data for legal, regulatory, contractual or public interest reasons.

Users may also have the right to withdraw consent where processing is based on consent, particularly in relation to certain forms of marketing or optional data use. A withdrawal of consent does not affect the lawfulness of processing carried out before that withdrawal. Requests relating to data rights may usually be submitted through customer support or the contact method identified in the platform’s privacy documentation.

Children and Underage Access

This website is not intended for children or underage individuals. The platform is designed only for persons who meet the legal minimum age for gambling in the relevant jurisdiction. The operator may use personal data to identify and prevent underage access, and any account believed to have been created by a minor may be suspended, investigated and closed in accordance with the site’s regulatory obligations.

If personal information is found to have been provided by someone below the legal age threshold, the operator may take appropriate action to remove that data where possible, while retaining any records required for legal or compliance purposes.

Changes to This Policy

This Privacy Policy may be updated from time to time to reflect changes in law, regulation, operational practice, technical systems or the structure of the services offered on the platform. The most recent version published on the website will apply from its stated effective date. Users should review this page periodically to remain informed about how personal information is handled.

Where a significant change materially affects user rights, data use practices or the way sensitive account information is processed, the operator may also provide additional notice through the website, by email or through the account interface where appropriate.

Contact and Data Protection Queries

Questions about this Privacy Policy, requests relating to personal data or concerns about how information has been handled should be directed to the appropriate support or privacy contact channel provided on the website. When making such a request, users may be asked to confirm their identity before account-specific data can be discussed or disclosed.

This Privacy Policy should be read together with the Terms and Conditions, responsible gambling materials, cookie notices and any other legal information published on the website. Together, these documents explain how personal information is used within the broader framework of real-money play on MGM UK.